Shopify has over a million stores helping eCommerce merchants grow their business.

You’ve got the will, We’ve got the way – that’s the motto of Shopify and they pretty much live up to it.

Setting up an eCommerce store is a cakewalk on Shopify but that’s just the tip of the ice-berg. The real challenge begins when you want to integrate the right kind of marketing tools for your Shopify store. With a plethora of Shopify apps in the app store, it can get exhausting to find apps that can help you increase your revenue.

Having the right software matters which is why this list of the best Shopify apps is your must-have. These apps can power your marketing, help you retain customers, improve customer experience, and grow your business.

Best Shopify Apps for eCommerce Businesses

Check out the list of must-have apps, divided into four categories so you can find what you need easily.

Best Shopify Apps for Marketing and Promotions

1. OptinMonster

Any eCommerce store owner would give a dime to retain and convert their visitors into prospects. And one of the most sure-shot ways to do this is by using OptinMonster app with your Shopify store.

OptinMonster helps you reduce cart abandonment and increase sales through dynamic pop-ups. It helps in getting more email subscribers, bringing down cart abandonment rates, and improving overall sales for your Shopify store.

What do you get? 

• OptinMonster uses the exit-intent technology or InactivitySensor to detect when a visitor is about to leave without subscribing. You can automatically show a pop-up at that moment to capture the email address before the visitor leaves your site.
• One-click integration with top email marketing, marketing automation, content management, and CRMs to put your business on auto-pilot.
• You can create dynamic campaigns like pop-ups, floating alert bars, gamified spin, slide-in scroll boxes and more to capture visitor attention.
• Simple drag-and-drop builder and customizable templates make your job easier.
• Powerful personalization and targeting display rules to show relevant offers to each visitor at the right time.

Pricing: Starts at $49/month [Growth Subscription]

Free Trial: 30-day free trial

Get OptinMonster for your Shopify Store.

Pricing Note: The native Optinmonster Shopify app may require a subscription to the Plus pricing tier. If you are not using a Growth subscription, you can still use Optinmonster’s embed code with a lower subscription.

2. ReferralCandy

You need genuine customers, and you know the ‘purchase rule’ – referrals. Referrals can bring you more valued new customers. Your existing customer already does the convincing part! However, everything is a two-way deal. So while you encourage your customers to spread the good word about you, you must have the ReferralCandy app integrated with your Shopify store.

What do you get? 

• You can create customized rewards for your customers to incentivize your best customers to spread the word. After all, you get genuine customers at no extra cost.
• Easily integrate with popular email marketing tools to leverage email marketing and generate more referrals.
• Use Recharge for subscription businesses and AdRoll to run retargeting campaigns targeting friends of your customers that have already seen your referral but haven’t yet made a purchase.

Pricing: Starts at $49/month.

Free Trial: 30-day free trial.

Get ReferralCandy for your Shopify Store.

3. Automate.io

Imagine having an app that will connect your Shopify store with a host of marketing automation tools, CRM, CMS, email marketing tools, analytics, sales, and every other application you will need to put your store together? Automate.io does that for you seamlessly. You can integrate Shopify with your Google Calendars, with your CRM and CMS, and also improve team productivity to ensure customer service goes on smoothly. When you want to think about organizing and automating deliverables for your store, Automate.io is your one-stop-platform.

What do you get?

• Simple UI to create automated workflows
• Over 100 integrations for multiple app workflows
• Easy to onboard and use
• 24/7 customer support

Pricing: Starts at $49/month

Free Trial: Has a completely Free pricing plan. 7-days trial for all paid plans.

Get Automate.io for your Shopify Store.

4. Sumo

Looking for a powerful tool to grow your email list for your Shopify store? Sumo does exactly that. Reduce your cart abandonment rate and increase average order value with this Shopify app.

What do you get? 

• Pace incentives strategically to engage your customers and increase average order value.
• Create unique offers and discounts along with customized forms.
• Know when your customers are about to leave after adding items in their cart and not completing the purchase. Reduce cart abandonment rates with incentivized offers.
• Target visitors who view products in your store but leave without adding to cart and purchasing. Send targeted and personalized follow-up emails.
• Use high converting ready-to-use opt-in forms to grow your email list.

Sumo is fully GDPR-compliant and follows all SEO guidelines from Google.

Pricing: Completely Free. Pay when you get more customers.

Get Sumo for your Shopify Store.

5. Recart

How about having an app designed for Facebook Messenger Marketing and cart abandonment alone? Sounds amazing right. It’s also generally more effective than Facebook ads because it’s Messenger is more engaging. So, say hello to the Recart FB Messenger marketing app for your Shopify store. Recart lets you get in front of your customers with more clarity. It is your easy alternative to landing into spam folders of your customers’ inboxes because Messenger has a lot less friction than emails. Grow your Messenger list and spark real-time conversations that will catalyze your overall revenue.

What do you get?

• High engagement rates on Facebook Messenger.
• Personalized conversations with customers.
• A one-click opt-in option for active Messenger customers.
• Automate cart abandonment reminders, product reviews, order receipts, welcome messages, and shipping notifications – all on Messenger.
• Create and launch instant Messenger Campaigns.

Pricing: Starts at $29/month.

Free trial: Yes, 28-days.

Get Recart for your Shopify Store.

6. PushOwl

Web push notifications are a highly visible marketing channel that is adopted by many of the largest and most successful Shopify stores. These short messages appear right on the subscriber’s device screen, ensuring they don’t miss it. To send a web push through your Shopify store, you can set up PushOwl. Turn your one-time store visitors into loyal subscribers. Send promotions to your subscribers and bring them back to your store to shop.

One of the best features available on PushOwl is automated abandoned cart reminders. Set up a set of 3 automated reminders that nudge the shopper to come back to their cart and checkout the product.

What do you get? 

• Reducing shopping cart abandonment with the ability to send users cart reminders.
• Send personalized push notifications on the web and mobile (Android).
• Automate push notifications for back-in-stock updated, price drop, shipping details, welcome messages, and flash sales announcements.
• Automated subscriber data syncs with account data.

Pricing: Free to install. The business plan starts at $19/month based on impressions.

Get PushOwl for your Shopify Store.

Best Shopify Apps for Customer Experience

7. Privy

Privy is designed for small and large businesses to improve website conversion. It offers a free suite of conversion, SMS tools, and email marketing that includes customizable pop-ups, exit-intents, and banners to grow your email list.

What do you get? 

• Customizable and mobile-compatible pop-up templates, spin to win wheel, banners, flyouts, embeddable forms and announcement bars to capture email addresses.
• Coupon integrations for single-use, bulk coupons.
• Targeted acquisition and retention campaigns based on exit, cart abandonment, scroll timer, order value, referral sites, device, language, number of visits, and more.
• Autoresponders and reminder emails and SMS
• Real-time reports for all campaigns – email and SMS

Pricing: Starts at $20/month for up to 10,000 average page views

Free trial: Has a completely FREE tier for up to 5000 average page views/month. The trial for paid tiers is of 15 days.

Get Privy for your Shopify Store.

8. Tidio Live Chat

Send out prompt replies to your customers’ queries and improve customer experience with Tidio’s live chat app. Have only one panel for your live chat, email, and Messenger communications for your Shopify store. Tidio merges marketing automation, chat, and bots in one place to create smooth customer interaction and boost sales by almost 40%.

What do you get? 

• Instant replies to customer queries by bots 24/7.
• Dedicated tracking of customer behavior and customer issue-resolving automatically through live chat.
• Auto-reply to emails and Messenger communications round-the-clock.
• Modern widget designed for your Shopify website.
• Supports multiple languages.

Pricing: Starts at $18/month

Free Trial: Has a completely FREE plan for up to 3 operations. No free trials.

Get Tidio Live Chat for your Shopify Store.

9. Plobal Apps

Leverage the power of mobile commerce with Plobal apps. Build best-in-class native mobile apps with customizable designs and improve your organic installation rates. Engage more customers on-the-go, and generate data-driven insights to drive more sales.

What do you get? 

• Simple drag and drop builder to design stunning mobile apps in minutes.
• Custom layouts and themes.
• Boost sales and conversions with over 100 powerful features like single page checkouts, push notifications, Apple Pay, and more.
• Implement real-time triggers for push notifications.
• Deep integration with analytics for your mobile app tracking.
• 24/7 customer support from the Plobal Apps team.

Pricing: Starts at $99/month.

Free Trial: Yes, for 7-days.

Get Plobal Apps for your Shopify Store.

Best Shopify App for Product Inventory

10. Printful

Thinking of a good app that will take care of your printing works and also give you an impressive catalog, then Printful is your go-to-app. This print-on-demand drop shipping and warehousing app takes care of your inventory, production, and shipping while offering your quality print and embroidery goods. Starting from T-shirts to swimwear to jewelry – Printful has it all.

What do you get? 

• No upfront cost.
• Take control over your profit by setting your own retail price.
• Free design templates and mockup generator.
• Personalization for your products.
• Warehousing and Fulfillment for your entire inventory.
• Shipping methods with tracking features.

Pricing: Free. Printful only charges for shipping.

Get Printful for your Shopify Store.

11. Back in Stock

Re-engage customers lost to stock-outs with Back-in-Stock app – which is often the case with Shopify stores – send alerts on SMS, web push, email, and Messenger (the only app in the store that enables one to send restock alerts on all the channels). Send out automated notifications for flash sales, coming soon products, and even for pre-orders.

What do you get? 

• Email campaigns that trigger conversions.
• Powerful customization and simple setup.
• Highly scalable to align with your store’s growth.
• Measure customer demands and predict stock alerts.

Pricing: Starts at $19/month for up to 100 email notifications/mo.

Free Trial: Yes, 14-days. It also has a completely FREE plan with 5 email notifications/mo.

Get Back In Stock for your Shopify Store.

12. RevTap

Looking for an app to handle analytics for your Shopify store? RevTap is your solution. This all-in-one and AI-powered analytics app helps you understand your customers and identify products that are driving maximum profit for your stores. Handle high cart abandonment rates efficiently and see your sales grow by leaps and bounds.

What do you get? 

• Identify the most valued customer, VIP customers, discount shoppers, and products that drive maximum sales.
• Reduce customer acquisition costs.
• Manage inventory based on sales metrics.
• Identify best-performing marketing channels like Facebook, Instagram, emails, SMS and search.
• Get checkout reports to monitor and reduce cart abandonment.
• Get instant access to important metrics for your eCommerce handpicked from Google Analytics rather than having to explore the entire console.

Pricing: Starts at $14.99/month

Free Trial: Has a completely FREE plan. No free trials.

Get RevTap for your Shopify Store.

Best Shopify App for Customer Retention

13. Wiser

Looking for an app that will give personalized recommendations to your customers to drive upselling? Wiser does exactly that. Send out AI-driven product recommendations and updates for related products to trigger smart sales.

What do you get? 

• Use widgets like trending products, recently viewed, exclusive recommendations and more to kickstart a buying cycle.
• Show related products based on customer purchase behavior using conditions like tags, collections, or type.
• Display ‘frequently brought’ category to drive upselling.
• Send automated emails for recommendation notifications.

Pricing: Starts at $19.99/month. Wiser has a usage-based price if sales generated is between $50 to $500 in this plan.

Free Trial: Has a completely free to install plan for Wiser generated sales below $50/mo. No free trials.

Get Wiser for your Shopify Store.

14. Smile.io

You can literally go from no customer loyalty on your website to a completely on-brand program launched and live on your site in a couple of minutes with Smile.io. Smile.io does just loyalty and lets you easily integrate with all the other tools like ESPs, Reviews, Pop-ups, customer service, and retargeting that brands are already successfully using.

What do you get? 

• Fully customized programs for each merchant. brand and customer base
• Built mobile-first, so your program looks as good as on your website no matter where your customers interact with you.
• Cut down your acquisition costs and boost retention through referrals, points, exclusive offers.
• Loyalty data to accelerate your email marketing and subscription tools with incentivized reviews, reward customers on POS, and more.

Smile.io has three programs –

• Loyalty program
• Referral program
• VIP program

Pricing: Starts at $49/month

Free Trial: Smile.io has a completely FREE tier. No trial periods.

Get Smile.io for your Shopify Store.

15. Klaviyo

Imagine having control over customer experience? Klaviyo lets you create a personalized and memorable customer experience. It helps in building high-value relationship building with your customers. Use Klaviyo to target customers across multiple channels – emails, SMS, web, and in-app notifications. Listen to your customers, understand what they want and use Klaviyo to turn the information into relevant marketing messages.

What do you get?

• Pre-built email automation flows like cart abandonment and win-back workflows. You can create custom workflows with any trigger.
• Ability to make use of customer segmentation to send personalized emails.
• Measure and track campaign performances through detailed reports.
• Get powerful integrations to sell, ship, and create reward programs (and more) to acquire, retain and win back customers.
• Get dynamic forms that are easy to build and are based on user behavior and segment.
• Monitor and analyze user behavior and understand user preferences to roll out relevant offers and campaigns.
• Get a centralized customer profile to get a unified view of your customer’s actions, preferences, and history.
• Predict churn rates and customer lifecycle value to leverage your ROI.

Pricing: Free to install. Free for up to 250 contacts and 500 emails.

The pricing model is designed for email requirements, SMS requirements, and Email and SMS requirements. For SMS, the first 50 messages are free. Then you need to add funds to send each message. Initially, it is 7 cents per message (SMS/MMS). The price goes down as you start sending more messages.

Get Klaviyo for your Shopify Store.

Conclusion

Now you know the best Shopify apps you’ll need for your Shopify store to increase sales, create a brand value, and drive loyal customers to referrals.

Is there any other app that you are using that is worth a mention? Hit us up on Twitter to let us know your favorite Shopify app.