8 Tips to Build Relationships with Customers on Pinterest

I don’t know about you, but I kept reading articles about how great Pinterest is for ecommerce.

I also read a lot about it being mainly for women and full of food pictures. Eh, that’s mainly true.


However, we’re not a social media company or a Pinterest company for that matter. We’re here to help you build relationships with customers.

We do it with a simple video chat plugin, but we’re also always looking for new ways to connect with people.


While reading about Pinterest, one question came to my mind:




Could Pinterest Be Used to Build Relationships With Potential Clients?


I could have made a quick search to answer this question but I wanted to hear about real brands and their personal stories.

So, I spent the past few weeks reaching out to small businesses to learn a bit more about how they use Pinterest.


I was lucky enough to get amazing feedback from 8 of them.

I was surprised to see that each and everyone of those 8 small companies had a drastically different approach to Pinterest.

Some used it to share their passion, some to sell, some to engage existing customers…


I learned a LOT reading about their experience.

Don’t worry I won’t be keeping all that knowledge to myself. It would be selfish and we’re all about sharing here at Customericare.

I know! How generous of us right.



So if you are interested in reading about 8 amazing companies and how they use Pinterest, you should check out this article: 8 Tips From Real Brands Successfully Engaging Customers on Pinterest.



If you’re lazy like me, you might prefer to look at the infographics bellow. It’s a choice I would totally understand.

(There’s a bit more content in the article though. Life is hard and full of tough choices).




8 Tips to Build Relationships with Customers on Pinterest



This tips can be really useful but they won’t be much use without a strong strategy to back them up.




How do I Put Together a Killer Pinterest Strategy?


1. Look at your customers. 


Marvelous Molds, shared a great tip with us: “Ask yourself: what’s in there for your customers?”.

(Yep, that’s tip n°6! It came from them)


If you have no way to know if your customers already are on Pinterest, study few popular Pinterest profiles in your niche and see how they are engaging with followers.

Then find one problem with their strategy.

Solve that problem with your own strategy.



2. Find visual content to share.


Can’t find visual content?

Look harder, we all have some. It can be photos of your team, of your customers, of your product, infographics, pictures used in articles…


Still can’t find anything worth sharing?

Then, ok you can start by repining other’s content.



3. Build boards to inspire people.


Most Pinterest users are looking for inspiration. Vinyl Impression (one of the companies we interviewed) even started to use Pinterest to look for inspiration.

Little shout out to all B2B businesses out there: companies are also on Pinterest looking to get inspired!


Take that into account and build at least 4 boards (that’s a good start) that will inspire people.

If you sell food: post cooking inspiration

If you sell clothes: outfits inspiration

If you sell a customer service solution: customer service inspirational quotes


Possibilities are endless!

If done well, you should even be able to incorporate product photos or images linking to your website in one or more of those inspiration boards.



4. Get social.


Once you’ve built the beginning of a decent profile, you’ll need to attract people to it.

Of course, you should notify existing customers that you are on Pinterest (use your newsletter or put it on your website).


The next step is to actually get social with existing and potential customers.


For that you can:

– comment on others’ pins (but not too much, you don’t want to be spammy)

– reply to comments on your own pins

– repin and like other’s pins

– organize contests…



5. Find your own unique voice.


This is possibly the hardest but also the most important step of the process.


People will only be interested in you if you offer a unique value they can’t find anywhere else.

This is different for every company and depends on your own personal values and the values you want to communicate to customers.

Just stop selling for a minute and start making people dream (of looking better, of a better living room, of traveling, of easier marketing…)





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Now it’s your turn to talk!


If you are already on Pinterest: Share with us what makes your profile unique

If you didn’t start yet: Share 2 board ideas that could relate to your brand and inspire people

Aurelie Chazal

Inbound Marketing Manager at Customericare
New technologies and content marketing enthusiast, Aurelie takes care of Customericare's online identity. She loves meeting people from all over the world and trying all kinds of strange foods. Nothing makes her happier than a day at an amusement park.
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  • http://www.dmcsoftware.co.uk/ DMC Software

    Great graphic. I think getting users to engage with your content on Pinterest can be easier/more difficult depending on your niche. Do you have any niche specific tips?

    • http://customericare.com Aurelie Chazal

      Hi! I see you’re in the software industry. It’s definitely not the easiest product to sell on Pinterest. Most businesses I interviewed were selling a “tangible” product (let’s call it that way) meaning they most of the time had picture friendly products. Those definitely work great on Pinterest. The other factor was they were mostly selling to the B2C crowd.

      Now I see you’d be closer to us, with a not-so-photogenic product and a B2B audience. Pinterest is definitely not the easiest network to get traffic for us but some professionals and brands are starting to get really active there and are looking for business tips, like they would reading articles.

      Few tips I’d have at the moment, from our personal experience and studying few brands like Hubspot for example:

      – create few boards where you share infographics related to your industry. If you can create your own, then Pinterest is the best place to get them shared. As a plus Pinterest ranks crazy high on Google for the “infographics” keyword.

      – look at brands that have B2C clients on Pinterest (clothing brands, wedding brands, food brands, travel brands…) and try creating content for them (if they could typically be the kind of brands that buy your software).
      For example we created boards where we publish wedding marketing tips or travel marketing tips.

      – I think in our industry the easiest thing to do might be to engage existing customers by posting some kinds of “behind the scene pictures” => photos of the office, photos celebrating achievements ( it can also be to celebrate one of your clients’ achievement). In that case it helps the brand become a little more human, and it reinforce the relationship with clients.

      Hope those can help a little. We still have a lot to learn about Pinterest :).

      • http://www.dmcsoftware.co.uk/ DMC Software

        Hi Aurelie,

        Thanks for the tips. We do have an infographics board and try to share anything graphic where possible. I think the behind the scenes photos would be a good thing to look in to.

        Watch this space.

        DMC (Anna)

        • http://customericare.com Aurelie Chazal

          Glad it could help! I was thinking about trying the “behind the scene” thing for Customericare as well on both Pinterest and Facebook.

          I just checked out your Pinterest. Can’t wait to see photos of the team behind the software :)

          • http://www.dmcsoftware.co.uk/ DMC Software

            Let us know how it goes. I’ve just G+ you. Look forward to following your progress. Will let you know if we have any luck.


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