If you haven’t heard about AI’s advancements in recent years, where on earth have you been? It’s become impossible to ignore how AI technology has inserted itself into most corners of our lives. This isn’t necessarily a bad thing. It doe ...
Ecommerce Email Marketing: How to Build Your List
“The money is in the list.” It’s an age-old saying in the internet marketing community, and truth be told, it holds a lot of weight… even after the rise of social media. In fact, email is 40 times more effective than Facebook and Twitter com ...
How to Sell on Etsy
There is nothing like the charm of handmade or vintage jewelry, clothing, beauty accessories, and other accessories and furnishings for home, garden and everyday life. Etsy, founded 2005, is a place where entrepreneurs can sell their homemade or vin ...
How To Build The Absolute Best Customer Support Team
In this article, we’ll see how you can build your own customer service dream team to constantly deliver wow service to your clients. We have a long journey ahead of us so let’s get started, shall we! Hire For Culture Fit And Soft Ski ...
It Sucks Being A Faceless Startup: Why You Need Branding And Culture
We’ve been doing a lot of thinking lately at CustomerIcare about our brand and what we want to stand for. Right now, we have a product that people really like (love), our website is looking a little bit better every day, but... We don’t have a brand ...
[The Socio-Technology Gap] Why Your Popup Is More Annoying Than A Pushy Shop Assistant
There’s an on-going debate around the web about the use of lead generation popups and popovers. Some think they are super annoying and borderline evil. Others also think they are super annoying and borderline evil but they don’t care, becaus ...
How to Use Emotional Design to Get Customers to Chat With You
I’ve been doing a lot of research lately about how the marketing world changed during the past decade. After hours and hours of reading, I stumbled about the notion of emotional design. Well, I knew about the trend before but never really took the t ...
Do Your Customers Ever Go The Extra Mile to Thank You?
I received an amazing email few days ago from a man named JR Yates. JR is a retail jeweler in Modesto, California and is operating several online shops. He didn’t contact me to sell me a ring or anything, he was just eager to share a pretty aweso ...
Dealing With Negative Customer Feedback: Separate Haters From Helpers
You just woke up, you check your inbox, and there it is… “Please STOP sending me all this UNSOLICITED JUNK EMAIL” (this was an actual reply to our welcome on-boarding email we received few days ago) If you’ve been in business long enough, y ...
Tricks to Spot & Handle Angry Customers on Live Chat
Text chat is a tricky mean of communication. It’s both a blessing and a burden when dealing with irate customers. It can be great because you are not actually being yelled at which makes it a lot easier to deal with stress and anger. But on ...