“The money is in the list.” It’s an age-old saying in the internet marketing community, and truth be told, it holds a lot of weight… even after the rise of social media. In fact, email is 40 times more effective than Facebook and Twitter com ...
[The Socio-Technology Gap] Why Your Popup Is More Annoying Than A Pushy Shop Assistant
There’s an on-going debate around the web about the use of lead generation popups and popovers. Some think they are super annoying and borderline evil. Others also think they are super annoying and borderline evil but they don’t care, becaus ...
The Best Marketing Tools for Data-Driven Marketers
Today’s marketer needs lots of data to make smart decisions to drive growth. The problem is, valuable data is hard to get without coding skills. If you ever want to know which content drives sales, which lifecycle emails convert users into custom ...
[The Underdog Effect] Why Customers Prefer Small Businesses & Hustlers
Imagine you are visiting a new country and are invited to a local sport event. Two teams are competing against each other. Here’s the only thing you know about them:Team A has a 70% chance of winningTeam B has a 30% chance of winning Who would ...