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Posts in category: Marketing

Email Marketing
January 14, 2021
by customericare

Ecommerce Email Marketing: How to Build Your List

“The money is in the list.” It’s an age-old saying in the internet marketing community, and truth be told, it holds a lot of weight… even after the rise of social media. In fact, email is 40 times more effective than Facebook and Twitter com ...

Are Pop-Ups Effective or Annoying?
June 25, 2020
by customericare

[The Socio-Technology Gap] Why Your Popup Is More Annoying Than A Pushy Shop Assistant

There’s an on-going debate around the web about the use of lead generation popups and popovers. Some think they are super annoying and borderline evil. Others also think they are super annoying and borderline evil but they don’t care, becaus ...

Illustration of data driven marketing
April 23, 2020
by customericare

The Best Marketing Tools for Data-Driven Marketers

Today’s marketer needs lots of data to make smart decisions to drive growth. The problem is, valuable data is hard to get without coding skills. If you ever want to know which content drives sales, which lifecycle emails convert users into custom ...

David vs Goliath: The Ultimate Underdog Prevails
March 25, 2020
by customericare

[The Underdog Effect] Why Customers Prefer Small Businesses & Hustlers

Imagine you are visiting a new country and are invited to a local sport event. Two teams are competing against each other. Here’s the only thing you know about them:Team A has a 70% chance of winningTeam B has a 30% chance of winning Who would ...

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